Whimsy business: What a viral lifestyle trend means for agents

by Jessi Healey

"Whimsy" has a name now, a consumer data trail and a growing audience that spans generations. Here's what a viral lifestyle trend has to say about real estate content strategy.

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$9.5 Million Jazz Age ‘Scottish Castle’ Built by Massachusetts Royalty Hits the Market
$9.5 Million Jazz Age ‘Scottish Castle’ Built by Massachusetts Royalty Hits the Market
Iconic Luxury Brand Cipriani Unveils Two Miami Penthouses at $53 Million
Iconic Luxury Brand Cipriani Unveils Two Miami Penthouses at $53 Million
1975 Illinois Time Capsule House Featuring Bold Shag Carpet and Sunken Living Room Sells in Days
1975 Illinois Time Capsule House Featuring Bold Shag Carpet and Sunken Living Room Sells in Days
This $27 Million Upper West Side Triplex Penthouse Comes With Dual Terraces and NYC’s First Residential Pickleball Court
This $27 Million Upper West Side Triplex Penthouse Comes With Dual Terraces and NYC’s First Residential Pickleball Court
The ‘Ghost Condos’ of L.A.: Why Is a Chinese State-Backed Company Holding Hundreds of Empty Units?
The ‘Ghost Condos’ of L.A.: Why Is a Chinese State-Backed Company Holding Hundreds of Empty Units?
Former 1847 Ohio Jail Goes Under Offer for $400K: How One Family Turned Inmate Cells Into Pantries and Closets
Former 1847 Ohio Jail Goes Under Offer for $400K: How One Family Turned Inmate Cells Into Pantries and Closets
Midcentury Modern Hobart Wagener Home Near Boulder Relists After $1 Million Price Cut
Midcentury Modern Hobart Wagener Home Near Boulder Relists After $1 Million Price Cut
From the Painted Ladies to the ‘Practical Magic’ House, Queen Anne Victorians Are Pop Culture’s Darling
From the Painted Ladies to the ‘Practical Magic’ House, Queen Anne Victorians Are Pop Culture’s Darling
DSCR loans are booming amid fragmented underwriting standards
DSCR loans are booming amid fragmented underwriting standards
Housing market faces headwinds as mortgage rates move above 7%
Housing market faces headwinds as mortgage rates move above 7%

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